LANCEFIELD’S WINE INDUSTRY RIPE FOR GROWTH

The Victorian Government today announced $17,500 in funding to support Lyons Will Estate develop a new cellar door, creating an additional tourism attraction in the region, boosting direct wine sales and promoting the region’s award winning wines.

The funding, sourced from the Government’s $1 million Wine Growth Fund (WGF), is provided on a co-contribution basis of $1 to $1 and will support the $35,000 project fill a gap in the existing market by providing another cellar door experience for domestic and international visitors to enjoy.

The project involves developing an indoor area for wine tasting and cellar door training for staff.

The project will tap into current visitation to the region by better promoting Macedon Ranges’ unique style of cool climate wines and increasing wine tourism to the region. It will also enhance the visitor experience and boost local skills and employment.

Victoria’s wine industry comprises 800 wineries and 3000 vineyards, employing 12,000 people and generating $1.5 billion each year.

The Wine Growth Fund is providing a total of $720,000 in funding to support 41 projects across Victoria’s 21 distinct wine regions. Other wineries in the Macedon Electorate to secure support in the first round included Kyneton Ridge Estate, Mount Towrong Vineyard and Guildford Vineyard and Cellar.

Applications for the second round of grants will be open to businesses or organisations directly involved in the Victorian Wine industry, including the growing, production and marketing of wine, and businesses that act as service providers to the wine industry.