The Victorian Government has backed the Macedon Ranges Wine Region with a $103,775 package to increase Australian and overseas markets, boost wine tourism and grow wine businesses in the region.

Member for Macedon, Mary-Anne Thomas, attended a launch of promotional media funded by the Wine Growth Fund, which highlighted the unique attractions of the Macedon Ranges wine region.

The launch took place at Hunter-Gatherer Vintners, which recently underwent $40,000 in facility and amenity upgrades to enhance its hospitality offerings, thanks to Round Two of the $1 million Wine Growth Fund.

The fund is supporting a range of projects in the region, including:

  • Granite Hills Wines – development of exports to Asia
  • Guildford Vineyard and Cellar – improvements to tourist and function facilities
  • Hunter-Gatherer Vintners – upgrades to the function area
  • Macedon Ranges Vignerons Association – marketing to improve awareness of the Macedon Ranges Wine brand for over 40 wineries and vineyards in the region
  • Sandy Farm Winery – walking tracks with fitness points that lead to the winery
  • Wilimee – implementation of sustainable wine practices

These projects will increase tourism to the region’s unique wineries and boost the local economy.

The Victorian Government has committed $1.185 million through the Wine Growth Fund (Round Two) to develop and grow the wine industry in Victoria and to support the industry to be viable and sustainable.

Victoria’s wine industry contributes $7.6 billion to the state economy and directly employs nearly 13,000 people, many of which are in regional Victoria.

There are more cellar door outlets in Victoria than any other state, creating opportunities for visitors to enjoy diverse and quality wine experiences and contribute to the liveability and vibrancy of our regions.

The Wine Growth Fund is part of the Government’s commitment to boost the wine industry, which also includes the Wine Industry Development Strategy and the formation of the Wine Industry Ministerial Advisory Committee.

The Wine Growth Fund supports wine businesses to innovate and grow in a range of areas aligned to the industry’s strategic direction, and the Wine Strategy.

Quotes attributable to Member for Macedon, Mary-Anne Thomas

“These grants will help market our wonderful Macedon Ranges wineries to the world and ensure they have the facilities needed to cater for their visitors.”

“The Wine Growth Fund is helping grow the industry by providing innovative growers, organisations and projects with funding to expand. Our government is supporting activities from the vineyard to the cellar door and beyond.”